Jose Lara

Senior Software Engineer,
Architecting Innovative & Scalable Web Solutions

Profile
Dynamic and results-oriented Senior Software Engineer with over a decade of expertise in architecting, developing and scaling high-impact web applications. I specialize in leveraging modern frameworks and methodologies to build responsive, user-centric and performant digital experiences. My approach centers on crafting clean, maintainable code, fostering robust architectural patterns and spearheading collaborative problem-solving within cross-functional teams. Committed to driving innovation and ensuring long-term project success by adhering to industry best practices in dynamic, agile environments.
Skills
Backend
PHP · Node.js · Python · Ruby · MySQL · Postgres · API Design & Integration
Frontend
React · Angular · Typescript · PostCSS · Webpack · Vite
DevOps
AWS · GCP · Nginx · Serverless Architecture · Docker · CI/CD Pipelines
Practices
Design Systems · Cloud Infrastructure · Git · Agile · Jira
Experience
2024 — Present
Senior Software Engineer at 23andMe
2023 — 2024
Full Stack Developer at Seek Capital
  • Led the modernization of a critical web presence, transitioning legacy systems to a high-performance, modern front-end architecture.
  • Engineered and deployed a decoupled content management solution, enhancing content agility and scalability through API-first design.
  • Managed and maintained cloud infrastructure, ensuring operational reliability and high availability for business-critical web services.
  • Developed and implemented secure data handling processes, including advanced encryption mechanisms for sensitive financial information.
2018 — 2022
Co-founder + CTO at Lalapoint
  • Spearheaded all technology strategy, product vision, and engineering execution from inception, building foundational data processing pipelines.
  • Architected and developed a suite of automated digital marketing tools, including programmatic content generation and lead capture systems.
  • Defined and operationalized the complete technology stack, selecting and integrating frameworks and platforms for optimal performance and scalability.
  • Leveraged cloud-native and serverless architectures to optimize application performance, resource utilization and cost-efficiency.
2018 — 2022
Engineering & Technical Lead at Real Data Strategies
  • Conceived and developed a sophisticated real-time data analytics platform from the ground up, enabling complex data visualization and actionable insights.
  • Led the critical data migration and modernization initiative, transforming legacy database systems to improve system efficiency and data accessibility.
  • Architected and implemented robust data ingestion and processing pipelines for large-scale datasets from diverse sources, ensuring high data accuracy and consistency.
2017 — 2018
Full Stack Developer at Pacific Union International
  • Spearheaded a large-scale systems integration project, merging disparate technology ecosystems into a unified platform post-acquisition.
  • Managed a comprehensive platform rebranding initiative, coordinating with cross-functional teams and external partners to ensure successful project delivery.
  • Contributed to strategic organizational reviews with senior leadership, identifying opportunities for process optimization and operational efficiency.
2014 — 2016
Full Stack Developer at John Aaroe Group
  • Pioneered the full-cycle development of a comprehensive internal enterprise platform, significantly enhancing company-wide communication and operational efficiency.
  • Ensured the reliability and performance of a high-traffic, data-intensive consumer application, managing large-scale data processing and integration.
  • Created productivity tools with third-party API integrations to automate key marketing workflows and data management tasks.
  • Engineered an innovative automated content generation tool, leveraging media processing libraries and web automation for enhanced marketing collateral.

© 2025 Jose Lara. 115 West California Boulevard #114, Pasadena, CA 91105. All rights reserved.